Thomas Gad

Senior Branding Advisor, Brandflight

Thomas Gad is an inspirational branding authority, and an acclaimed and very popular speaker, with more than 20 years' experience.

He has worked on brand development, communication and advertising for some of the best known companies and places in the world, including Nokia (creator of the famous slogan "Connecting People"), Scandinavian Airlines, Procter & Gamble, Compaq, Microsoft, BMW, Stockholm city, St. Petersburg city, Tbilisi-the capital of Georgia, including the branding of Kista Science City north of Stockholm - the world No.1 hub of mobile communication research & development.

Thomas Gad has developed a unique 4-dimensional method of creating, transforming and maintaining brands and published this in the bestselling book 4-D Branding, with a foreword by Sir Richard Branson. He is writing the follow-up to this book titled Full Potential Branding to be published in autumn 2010 in which he is much focusing on the new school of brands that follows the introduction of Internet; Relationship brands as he prefers to call them.

Thomas Gad is the founder of BrandXlight, (www.brandflight.com), an international brand strategy consultancy based in London, Stockholm, Hamburg and Moscow, founded in 1997.

He is also founder of an international think-tank for branding professionals named The Medinge Group, every year since seven years awarding humanistic and responsible brands with The Brands With A Conscience Award.