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Trend researcher Sven Gabor Janszky leads and hosts innovation processes in-house in your company. He guides you and your innovation teams with a special 2b AHEAD ThinkTank method, he analyzes trends relevant to your industry and on the basis of these he develops new ideas for new products and future strategies of your company together with you.
In interactive workshop days you compile the foundations for your strategic innovation management. Sven Gabor Janszky offers you insight into the methods of the ?most innovative business think tank of Germany?. In changing theoretical inputs and practical strategy finding you will experience how can go from an established trend analysis via creative idea development to a successful implementation of your products of the future.
These innovation workshops are based on the systematic innovation approach of the structural holes theory. This theory springs from the most current findings of brain research about creativity and idea generation. It considers the entire supply chain of a company ? from research and development via suppliers, partners and competition, customer and market structures up to the decision makers in politics, the media and the end consumer.
The innovation processes are contained of several workshops starting with the analysis of trends and drivers via the concrete brainstorming to which external experts are added, up to the completion during which the creative ideas are being put into a ranking according to their practicability, use as well as chances and risks.
The strengths of a hosting by Sven Gabor Janszky mainly lie within the logical and contextual structure of each of the steps, the early recognition of pitfalls within the process by participants, the creative spirit of the events that surely will not be drowned in the everyday hassle, and the continuous production of new ideas thanks to a view from the outside. Moreover, Sven Gabor Janszky also introduces trend analysis from other industries to the process and uses the know-how of the expert network of the 2b AHEAD ThinkTank about trend evaluation since 2002 and his own innovation method.
Innovation processes can be booked in the following variations for your company:
1-day workshop to teach the special innovation method
3-day workshop to analyze the most important trends of the industry and to develop first ideas for new products
Individual innovation processes (starting from 5 workshop days) for professional development of your own product ideas and future strategies