Trend Studies by the 2b AHEAD ThinkTank

The 2b AHEAD ThinkTank regularly publishes scientific studies on future topics. These studies typically focus on questions concerning specific industries and generally limit their forecasts to a maximum period of ten years in the future. The studies are available free of charge on the 2b AHEAD website. Please note that only a selection of studies are available in the English language. All 2b AHEAD trend studies are available in German. For a greater selection in that language, please refer to the German web page. 

 

The trend studies conducted by the 2b AHEAD ThinkTank not only enjoy an excellent reputation, but also can directly support your company in areas like strategic planning and innovation marketing. With our trend studies, you will gain valuable strategic recommendations, and will be able to position yourself successfully to your customers and competitors as a leading innovator in your industry.

 

Make use of the expert know-how of the 2b AHEAD ThinkTank, and orient your strategy in line with the predictions of our top experts. If you are interested in a trend study on a specific new topic, or in expert consulting services related to an existing study, feel free to simply contact us directly.

 

 

Trend Studies

Trend Study: The Safe Building of the Future

Download the study free of charge Technology will change our conception of safety and security * Safety will no longer be a question of walls, fences, or camera systems. Every component of smart homes and smart buildings can potential... more


Trend Study: The Pharmacies of the Future

Download the full study in PDF format free of charge using the form at the bottom of this page. The pharmacies of the future will face tremendous challenges. The 2b AHEAD ThinkTank's latest trend study investigates how digitalization w... more


New 2bA AHEAD Trend Study: Omnichannel Management for Logistics

Download the complete study in PDF format free of charge below. * Omnichannel management places customer relations on an entirely new foundation. Logistics experts who today integrate and connect customer communication across all contact... more


TrendIndex 2015.2 sinks noticeably, business remains behind own expectations

TrendINDEX to print at your desk: Download the complete Executive Summary of the TrendIndex 2015.2 free of charge at the bottom of this page! The 2015.2 TrendIndex has declined sharply, and German business remains behind its own expect... more


Trend Study: Personalized Medicine of the Future

Printable trend study: Download the full study in PDF format free of charge using the online form at the bottom of this page. Paradigm shift in healthcare — The future of medicine will be personalized: * Data takes on the leadi... more


Trend Study: Omnichannel Management for Insurance

Full scientific trend study to download and view/print from your device. Fill out the download form below to load the file directly. The insurance business is currently facing a profound period of upheaval. Technological developments a... more


Trend Study: Omnichannel Management for Banks in the Business Customer Segment

• Emerging customer segments in B2B banking are placing new demands on banks • New players are attacking established business models • Financial products and services are becoming personally and situationally tailored      ... more


Trend Study: HR Management of the Future: HR Strategies for the World of Full Employment

Download this study in PDF format free of charge using the link at the bottom of this page. Together with sponsor SAP, the 2b AHEAD ThinkTank has completed a qualitative trend study on the world of human resources that will emerge in the... more


Trend Study: Insurance 2020

This study can be downloaded in PDF format free of charge using the link at the bottom of this page. Our new trend study, "Insurance 2020," was conducted in partnership with insurance carrier HUK Coburg and with Unify GmbH &a... more


Trend Study: Africa 2025 – Opportunities for Mid-sized German Companies

Download this study in PDF format free of charge using the link at the bottom of this page. Together with the Africa Association for German Business, the 2b AHEAD ThinkTank has produced a future study on Africa's potential future as a ... more


Trend Study: The Future of Insurance

Download this study in PDF format free of charge using the link at the bottom of this page. Together with international insurance corporation Standard Life and communications services provider Unify, the 2b AHEAD ThinkTank has recentl... more


New Trend Study: The Future of Stationary Trade

Download this study in PDF format free of charge using the link at the bottom of this page. The trend research specialists at the 2b AHEAD ThinkTank have published a new trend study on the future of stationary trade. "The Future ... more


Trend Study: The Future of Sales

Download this study in PDF format free of charge using the link at the bottom of this page. The number of studies and white papers covering the emerging technology of mobile payment has multiplied heavily in the last few months. Howeve... more


Trend Study "From the Internet to the Outernet"

Download this study in PDF format free of charge using the link at the bottom of this page. In this white paper, some of the most interesting cases of augmented reality to date are be examined, and essential strategic recommendations f... more


Trend Study: "2020: The World of the Body"

Download this study in PDF format free of charge using the link at the bottom of this page. The 2b AHEAD Trend Study ""2020: The World of the Body," conducted in partnership with the marketing and strategy consultants at... more


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