Trend Analyses by the 2b AHEAD ThinkTank

On a regular basis, the 2b AHEAD ThinkTank publishes a trend analysis on a relevant topic of interest. Typically, these trend research projects cover issues related to a given industry, or economical subjects, social issues, political questions, and similar topics. Like 2b AHEAD's full-scale studies, the trend analyses showcase the expertise, knowledge, and experience of the institute.

 

Below you will find a selection of detailed summaries of these papers. The full versions of all 2b AHEAD trend analyses may be downloaded free of charge using the links found under each summary. Please note, however, that many analyses are currently available in the German language only. New trend analyses are also included in the 2b AHEAD newsletter. To subscribe to the newsletter, please use the quick online form on the right side of the screen.


Futurist Janszky: "2017 will be a good year! But I'm afraid of the cluelessness of our politicians!"

THE FULL TREND ANALYSIS IS AVAILABLE FOR FREE DOWNLOAD AT THE BOTTOM OF THIS PAGE. Sven Gábor Jánszky, one of the best-known future experts in Germany, has an optimistic prognosis for the new year. In this interview on the biggest tr... more


Trend Analysis: Self-Driving Cars - The End of Trains, Trams, and Taxis?

Download the full PDF free of charge at the bottom of this page. You may have read the news: self-driving UBER taxis have been driving the streets of Pittsburgh since late August. While human drivers are, in fact, sitting behind the wh... more


Innovation Readiness Assessment (IRA)

The product presentation for our "Innovation Readiness Assessment" (IRA) may be downloaded in PDF format free of charge at the bottom of this page. Click on the following link to gain a first impression of the IRA. By answering... more


New "Digital Readiness Assessment" by 2b AHEAD and KPMG

You may download this trend analysis in PDF format free of charge by following the link at the bottom of this page. Digitalization effects every aspect of our lives and will lead to a world that is always becoming faster, more mobile, ... more


Trend Analysis: "Artificial Intelligence (Part 3)": Will We Humans Become the Pawns of Our Computers?

Download the full trend analysis in PDF format free of charge using the online form below. Will Humans Become the Pawns of Our Computers? Perhaps you still remember our trend analysis from back in 2013. During the run-up to Germany's... more


Trend Analysis "Artificial Intelligence (Part 2)": Will Computers Take Our Jobs?

Download the full trend analysis in PDF format using the online form at the bottom of this page.. It doesn't often happen that my trend analyses are overtaken by reality in just eight weeks' time. Precisely this, however, has happened ... more


New Trend Analysis: 2016 Will Be the Year of (Artificial) Intelligence

The full trend analysis can be downloaded in .pdf format free of charge using the online form at the bottom of this page 2016 Will Be the Year of (Artificial) Intelligence Perhaps you've noticed: The trend analysts at the 2b AHEAD... more


Trend Analysis: The Cinema of the Future

Download the full trend analysis as a free PDF at the bottom of this page.  Do you go to the cinema? Still? The Hollywood movie is well on its way to becoming the silent film of the 21st century, despite the record-breaking openin... more


Trend Analysis: The Digital City of the Future Needs Digital Citizens

The Digital City of the Future Needs Digital Citizens The city of the future will be digitally interconnected and will offer flexible, highly individualized services — and it will lead to completely new forms of involvement... more


Trend Analysis: How to Change Corporate Culture

* A best practice from the 2b AHEAD ThinkTank: Why 2b AHEAD changed from normal offices to a co-working space, and from a corporate staff to a team of indenpendent thinkers! * Why a change in culture can only happen through breaking the ... more


Trend Analysis: How Run-Down Bridges Will Speed the Emergence of Drones

FULL TREND ANALYSIS now available for free download using the online form at the bottom of this page Quietly, the drone buzzes to the peak, bringing the hiker some equipment, a bottle of beer, or the next book in the "Hunger Games&... more


Trend Analysis: HoloLens - How the Augmented Reality Glasses Actually Will Change Business Models

Microsoft is in high gear with its preparations for its launch of the HoloLens. The technology is ready for use, new areas of application are being communicated practically every week, and developers are constantly pushing the limits of w... more


Why Self-Driving Cars Will Not Have Steering Wheels

Use the online form at the bottom of this page to download the trend analysis free of charge as a PDF document.    Why Self-Driving Cars Will Not Have Steering Wheels Self-driving cars are pushing into the market—and they... more


Trend Analysis: The Food of the Future

Download the full text free of charge in PDF format below. The Food of the Future! We trend researchers at the 2b AHEAD ThinkTank are often asked how food will change in the future. This is an intelligent question, because it leads ... more


Trend Analysis: The Attack of the BitCoin kids!

Download the full trend analysis free of charge in PDF format at the bottom of this page The Attack of the BitCoin Kids The next few minutes will probably be the most complicated  of your day. As you read, you might not know wh... more


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