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WhitePaper: "From Internet to Outernet"
The whitepaper about the augmented-reality-trend "from internet to outernet" - strategy recommendations for your future mobile strategies
This whitepaper discusses some of the most interesting augmented reality cases and the main strategy recommendations for future mobile and outernet strategies.
At this point one technology is growing up which we have talked, written and dreamed about for the past ten years. For the first time in history our devices have the necessary prerequisites: camera, GPS, compass, accelerometer, image recognition, barcode scanner, face recognition, eye tracker and broadband radio technology from HSDPA via WiBro to WIMAX. Thereby an industry arises whose revenue seems imminent. Experts predict revenue of 350 million dollar for the year 2014.
With this whitepaper which was written in co-operation with the Institute of Electronic Business (IEB), the view is taken beyond the unreflective cheer of the euphoric but also the superficial demonization of the scared. Because with the outernet fundamental strategic changes will descend on your business models as well - ones which you should better have though ahead.
Here you will find the WhitePaper for download (PDF)