Who Is 2b AHEAD?

Who Is 2b AHEAD?


The 2b AHEAD ThinkTank is Germany's most modern trend research institute. Scientists and strategy consultants are employed here. Our team views itself as the business think tank with the most extensive network of innovators in German business. We genuinely live out our mission as potential-development managers for our customers while we develop business models of the future for them.


In real scientific trend studies, the 2b AHEAD ThinkTank analyzes the opportunities and risks presented to its customers by current trend developments in a manner specifically tailored to their businesses. In doing so, the institute does not merely conduct analysis within the customer's industry, but also considers, beyond the limits of that industry, all players who will shape that particular business model in the future. Ultimately, the trends involved differ greatly even for companies within the same industry. Using in-depth analyses, the 2b AHEAD ThinkTank helps its customers understand who is driving their trend environments—and for what reasons. With its own "trend-cycle method," 2b AHEAD sharpens its customers' strategic view of the changes in their individual trend cycles—and of the ensuing consequences for their business models. 


The 2b AHEAD ThinkTank advises and accompanies its customers in the establishment of the innovation management processes that are ideal for each customer. Using scientific methods for measuring competency, the ThinkTank helps its customers with the formation of innovation teams. Furthermore, the institute motivates and leads its customers' innovation teams in the development of new products, strategies, and business models. As an external consultant, 2b AHEAD also works alongside its customers as they implement the new business models discovered together.


In the innovation-consulting industry, the 2b AHEAD ThinkTank is known as the "anti-Mckinsey." 2b AHEAD rejects one-size-fits-all solutions and generic, prepackaged methods. If innovation management is to lead to results, then it must be understood as a change in culture. The 2b AHEAD ThinkTank helps its customers to set up innovation management that is specifically tailored to each individual corporate culture. Our team is familiar with all methods of innovation management. Drawing from our broad experience base, we know which methods will function under what conditions. We then use this knowledge to prepare a company-specific body of suitable methods individually tailored to each of our customers. 


In addition to the often-used methods of innovation management for incremental innovations, the 2b AHEAD ThinkTank also offers its customers a special method for disruptive innovation. This method was developed by Sven Gábor Jánszky, the Scientific Director of the 2b AHEAD ThinkTank, in his book "Rule Breakers – How the People Think Whose Ideas Are Changing the World." This "rule breakers' method" is exclusive to 2b AHEAD and is protected by copyright. The method is employed in order to help customers create their own incubators for pilot projects involving disruptive innovations. The 2b AHEAD ThinkTank so firmly believes in the quality of its consultants that, in cases of customer interest, it participates in the financial risks of these newly-developed disruptive business models.    


The 2b AHEAD ThinkTank is independent and authentic. We operate under 15 core values that can be viewed and verified publicly. Here at 2b AHEAD, we truly practice what we preach. Also, the 2b AHEAD ThinkTank tests out its own processes and business methods on itself.


This makes the 2b AHEAD ThinkTank a new kind of trend research institute. The ThinkTank does not only draw its expertise from the quality of its in-house consultants: The basis of our work – and an essential part of the ThinkTank – is our network of 800 innovation leaders from German and European business. For the last eleven years, we have been bringing these top business innovators together every year to analyze their investment- and innovation strategies. We then deliver this knowledge of business trends to our customers in a compressed format. Additionally, our network is available to customers as an asset for studies, projects, and the establishment of company-specific think tanks. Even today, it is managed using a novel corporate structure of "fluid pods" which, according to the analyses of trend researchers, will shape large portions of the consulting industry in the year 2020.