Executive Days of the 2b AHEAD ThinkTank

I would like to invite you to the Executive Rulebreaker® Days of 2b AHEAD ThinkTank this year. On the 24^th and 25^th October 2013 we will come together in Zurich (Switzerland) and analyze business s strategies for conquering new markets.

This year we will focus on an often ignored consequence of disruptive innovation. The change of values. Because rulebreaking does not change the term "value" in the sectors, but it sure does change what we consider being values and what we have to do to reach that value. To reach the same values, one will have to act differently than before!

For that reason the Executive Rulebreaker® Days 2013 will discuss the big questions of the coming years. What is close, when it is not measured in meter any more? What is freedom, when it is not produced through the ownership of a car any more? What is trust, when the faith in brands is fading? What is home, when patchwork becomes a lifestyle?...Who has the power to define our real values? We have to translate them! Or someone else will do it! Our answers on that will define our technological-standards, business models and company structures of the coming years.

During the Executive Rulebreaker® Days I will introduce to you some of the most interesting innovative people of our time. These people are gamechanger in their sector, because they break rules. They are searching for the basic rules of their sector which they then break consciously or unconsciously, but always with passion! They are experts in making their staff forget the old rules and in dictating new rules to their sector. Through their rulebreaking they discovered new markets, brought whole sectors to the edge of the abyss, they made millions and changed our world with their own hands. What can we learn from these rulebreakers? What ways are there to use disruptive innovation in established companies, as well?

The Executive Rulebreaker® Days are the most exceptional event in our Thinktank. They only gather the top 50 CEOs and C-Level-Executives of each different sector in a selected extraordinary location. Here the Executives meet a handpicked selection of entrepreneurs and thought leaders. There won?t be any standard presentations, power point battles or emblem cemeteries. Instead there will be direct conversations at eyelevel, intensive discussions in smallest groups and concrete incubation-tables for future business models.